Handheld games vs. Mobile games in 2015
Game apps such as Temple Run and Candy Crash Saga completely outshone handheld games offered by the likes of Sony and Nintendo. Not surprisingly, the end of 2013 saw the revenues for iOS and Android mobile games double. Meanwhile, handheld games lost more than a third of their market share.
As an indication of the imitable popularity of mobile games, gamers spent more money and time downloading games at the ITunes store and on Google Play compared to downloads for portable gaming devices. Consequently, reports indicate that iOS and Android games generated thrice as much revenue as handheld games did in the last the last quarter of 2013.
In the same year and heading into 2014, much of the revenue from mobile games was drawn from in-app purchases. In 2012, in-app purchases attracted up to 86 percent of the game revenues and by 2013 that figure rose to 93 percent of all game revenues. In-app purchases are usually are a ‘freemium’ method of app monetization. This model enables publishers to offer their games free with the option of buying add-ons or enhancements within the application.
Dragons and Puzzle from GungHo Online Entertainment were the highest grossing mobile games in 2013, while Candy Crush by King Limited came in second in the U.S. alone. Candy Crash had the largest number of downloads globally, followed by Subway Surfers by Kiloo and Imangi’s Temple Run 2.
The Evolving Trend in Mobile Game Apps
Today, both iPad and iPhone games generate more revenue than Android games. Even then, throughout 2013 and into 2014, game revenues on both platforms increased at roughly the same rate. It is also noteworthy that Google Play witnessed a much bigger growth in game downloads, outshining the ITunes App Store by 15 percent.
Much of the revenue growth in Google Play can be attributed to Japan, where gamers increased their total spend on apps 3.3 times in the course of 2013. Interestingly, Japan gamers spent more on apps than did gamers in the United Sates, with the addition of the United Kingdom and South Korea to make up the four biggest spenders on mobile game apps. Spending in growing economies including India, China, Indonesia, Hong Kong, Taiwan, Mexico Brazil, Thailand and Russia is also expected to grow
The most popular applications for both Android and iOS include video, photos, music and social messaging. Music application downloads increased their revenue by 77 percent, whereas downloads of video social apps and photos increased by 55 percent. Business, finance and management apps increased by 55 percent too.
It is undeniable that gamification is increasingly becoming an important and profitable aspect of business. With Smartphone users increasing theirspend on games and apps, the popularity of games is set to grow throughout 2014 and beyond.