In the first three months of 2014 alone, games accounted for up to 40 percent of all mobile app downloads. At the same time, 74 percent of all the mobile app revenues came from mobile game downloads.
No one can deny that mobile games are a big deal. But the real question is: which games are ruling the market?
Building Game Loyalty
Recent reports indicate that turn-based games, simulation and slot-style games attracted more gamers who showed the greatest loyalty. Gamers who play these games login every day and play continuously for a couple of months.
Gaming trends show that although strategy games attract a smaller number of gamers, those who play these games login in very regularly and remain loyal over the course of several months.
Popular games such as Solitaire and Poker attract and keep gamers logged in for a longer period but players do not log in as regularly as they do other games. Surprisingly, Action and Adventure types of games have a lower login and retention rate.
For a long time now, game developers have been curious about what makes some games stickier than others do. Why is it that strategy games draw more loyalty and interaction compared to action-adventure games?
Developers have adopted a new approach that seeks to improve the ‘stickiness’ factor of any given game. Today, more and more games are ‘social.’
The Rise Of Social Gaming
A quick look at the gaming trends in the past two years will reveal that the most popular games in the app stores have a social aspect. While some games may have just a subtle social component, others have attracted eager gamers with their wholly social stunt. Game developers realize that socializing a game helps with brand awareness and targeted advertising.
Player vs player turn-based games are also increasingly popular as they take advantage of the social trends of mobile gaming. Player vs. player games have gone beyond Super Mario to incorporate all sorts of games including Word with Friends, Puzzle games and drawing competitions as well.
Massively multiplayer online games (MMO) are another example of the rise of social games. MMOs offer a potentially large market for mobile game developers by the virtue of them being very popular among console and computer game players.
What makes MMOs attractive to a large number of gamers is the fact that players can enjoy the game alone, or they can addto the thrill by forming groups and playing against their opponents. Other features such as message boards and forums add to the social aspect of MMO games, serving as an additional reason for players to login in frequently.
Games that include player vs. player and player vs. environments generate up to six times more revenue than player vs. player only games and up to twelve times more than single players games.
Admittedly, game developers have been slow to warm to the idea of investing in servers and graphics that are necessary to support mobile multi-players. However, n one can deny that the future of gaming is social and mobile. Game developers need to adopt the tools necessary to keep up with the trends.